Sowing the seeds of harmony in life

Farming today is synonymous with fertilizers, pesticides and insecticides. What we do not realize is that, the crops grown using these chemicals pass them on to food that eventually finds its way into our system. Organic farming is a sincere attempt at reversing this trend. It uses traditional fanning methods that sustain the nutritive value of food without subjecting the crop to chemical warfare. From being in the back end of the value chain for over 10 years, Morarka Organic has now got into the front end. Retailing of certified organic products under its own brand name 'Down to Earth'. While this initiative is expected to provide direct linkages to the thousands of certified organic producers, it will also enable quality conscious consumers to access the very best quality of food deserved by them at reasonable prices.

Mr. Mukesh Gupta, Executive Director of Jaipur based Morarka Organic Food Ltd. says. ‘Down to Earth is expected to be India': answer to the global organic revolution. It is dedicated to bringing people back to the organic way of life. Down to Earth provides large range of food products cereals, pulses, spices, condiments, masala mixes, fruits, vegetables, oils, ready-to-eat snacks and chutneys, heat and eat food, various kinds of cookie like semolina sweet cookies, salty jeera cookies, Nan-khatai and fenugreek, ginger and lemon pickles and English herbs also join the list. He adds “Apart from these, we are offering much more Morarka Organic products amounting to almost 90 percent of the Indian kitchen grocery.”

According to him, All Down to Earth products undergo the strictest quality standard checks and are certified by the most stringent certification agencies in the world. Down To Earth is certified by OneCert Asia Agri. Certification Pvt. Ltd. (a subsidiary of OneCert Inc. USA) as per NOP (USDA), NPOP (Governmaent of India) and EU standards for organic certification. According to him, Down to Earth is the first “Truly Organic” food store chain across India where each products that is stocked and sold is 100% certified organic.