What is organic food?

Post 1950s modern agriculture contributed significantly, first by raising the productivity of land resources, and second by offering more variety, quantity and convenience to the consumers. But soon on both fronts it started to fail miserably. While the productivity could not be maintained at farm level without substantially increasing the cost of cultivation, for consumers, it delivered food with many new forms and types of contaminants and adulterants, seriously affecting the health of the consumers. Scientific & medical communities across the world hold present day food responsible for many modern lifestyle diseases.

Organic has been an outcome of consumer concerns regarding the quality of food. Today the discerning consumer is demanding and willing to pay for food without contamination. Organic is essentially natural and is based on a philosophy that respects nature and its dynamism to meet all the requirements of present and future generations.

India is blessed for many reasons. Despite efforts to introduce modern technology, Morarka Organic still have over 70 percent of our farm land still untouched by modern toxic inputs. Even where modern inputs have been used, there is someone in the family who still knows ‘how to produce without the chemicals’. The small holding enables micro management, which is the very basis of organic certification in terms of practices and labour intensive operations. Adoption of organic on one hand enables farmers to produce on a sustainable basis, while on the other for the consumers it ensures adulteration/ contamination-free food. The biggest input being introduction of organic certification management as per International Standards such as NOP of United States, EU Regulations of European Union, JAS Standards of Japan & Indian NPOP Standards –etc., the organic sector is growing by 300 percent every year by Morarka Organic.

Down to Earth Organic is the outcome of Morarka Organic which is responsible to supply Organic Food in India and make this nation contamination free, adulteration free or 100% organic. Down to Earth Organic have 400+ Organic food Store all major cities of india along with Delhi, Mumbai, Kolkata, Bangalore, Hyderabad, Chennai, Noida, Gurgaon, Ahmedabad, Jaipur, Agra, Vadodara, etc and also have an online store name www.downtoearthorganic.com with free home delivery accross India.

Sowing the seeds of harmony in life

Farming today is synonymous with fertilizers, pesticides and insecticides. What we do not realize is that, the crops grown using these chemicals pass them on to food that eventually finds its way into our system. Organic farming is a sincere attempt at reversing this trend. It uses traditional fanning methods that sustain the nutritive value of food without subjecting the crop to chemical warfare. From being in the back end of the value chain for over 10 years, Morarka Organic has now got into the front end. Retailing of certified organic products under its own brand name 'Down to Earth'. While this initiative is expected to provide direct linkages to the thousands of certified organic producers, it will also enable quality conscious consumers to access the very best quality of food deserved by them at reasonable prices.

Mr. Mukesh Gupta, Executive Director of Jaipur based Morarka Organic Food Ltd. says. ‘Down to Earth is expected to be India': answer to the global organic revolution. It is dedicated to bringing people back to the organic way of life. Down to Earth provides large range of food products cereals, pulses, spices, condiments, masala mixes, fruits, vegetables, oils, ready-to-eat snacks and chutneys, heat and eat food, various kinds of cookie like semolina sweet cookies, salty jeera cookies, Nan-khatai and fenugreek, ginger and lemon pickles and English herbs also join the list. He adds “Apart from these, we are offering much more Morarka Organic products amounting to almost 90 percent of the Indian kitchen grocery.”

According to him, All Down to Earth products undergo the strictest quality standard checks and are certified by the most stringent certification agencies in the world. Down To Earth is certified by OneCert Asia Agri. Certification Pvt. Ltd. (a subsidiary of OneCert Inc. USA) as per NOP (USDA), NPOP (Governmaent of India) and EU standards for organic certification. According to him, Down to Earth is the first “Truly Organic” food store chain across India where each products that is stocked and sold is 100% certified organic.